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Profitability

By Barry Jenner

In these challenging times it is vital that businesses understand profitability by customer/client. 

Categorise customers into high profit, average profit, low profit and loss. 

Next, uprate loss incurring customers so they are at least low profit or leave. Uprate low profit customers so they become average profit.

Do this at least every six months as customers and processes change.

Do it yourself but if necessary get some outsside help.


 

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