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MSA Blog

Customer Profitability

By Barry Jenner

Case Study

Carefully framed questions identified as % of sales:

 

High profit customers                    Nil

Average Profit customers               50%

Low Profit customers                       25%

Loss incurring customers               25%

 

Prompt corrective action being taken to stop supplying loss incurring customers or make them low profit.

Other actions taken to make low profit customers average profit.

Win/win.

 


 

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