How Are Profits Generated

Some businesses owners, particularly road transport operators don't understand how profits are generated and under-charge for their services. Some also lack the conviction to say "no" to unprofitable work. By identifying profitability by customer and facilitating a Strategic Business Plan the owner can be mentored to charge a fair price. The outcome is a profitable, cash positive business. The owner runs the business rather than the business running him or her. They also get peace of mind!

What do others think?